Building the future of sustainable hospitality.
Jamil Bouchareb is the founder and CEO of Restaurantware, a leading supplier of eco-friendly foodservice products. Raised in his parents' restaurant, he has spent his career at the intersection of hospitality, design, and sustainability.
What drives the work
Sustainable foodservice
Restaurantware, founded in 2010, supplies eco-friendly foodservice products to restaurants and hospitality operators worldwide.
Hands-on leadership
From product development to sales and marketing, Jamil leads from inside the work — not above it.
Purpose-driven community
Through initiatives like “Power Lunch for a Purpose,” business becomes a vehicle for giving back.
Latest writing
Is Being Green Worth It If It's Just Virtue Signaling?
A CEO in sustainable packaging on greenwashing, hollow eco-gestures, and why the answer to fake environmentalism is receipts, not cynicism.
Is Bioplastic Actually Better? An Honest Answer from Inside the Industry
PLA, CPLA, bagasse, and the composting-infrastructure problem nobody puts on the label. What 'bioplastic' really means in 2026, from someone who sells the stuff.
How the Shift to Sustainability Is Shaking Up the Food Industry
Sustainability in foodservice stopped being a marketing angle years ago. In 2026 it's regulation, procurement, and operations — and it's rewriting how restaurants and suppliers actually work.